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Edition 01 · November 2026

Brand guidelines

Own brand of Lionparts LLP. UTV cab heaters and cab enclosures. Clear space and minimum sizes, and the rebuilt horizontal logos, are new in this edition and marked proposed: they are not yet approved.

The marks

EMBERON symbol, white on red: the app icon
Logo
The default. Minimum 140 px / 25 mm wide.
Symbol
Avatars and icons. Minimum 24 px / 6 mm.
Wordmark
Black or white only; in headers the symbol goes with it.
  • Red symbol with black wordmark on light; red symbol with white wordmark on dark. Monochrome black or white where one colour is required.
  • The wordmark alone is black or white and carries no brand colour, so in headers the symbol goes with it.
  • Clear space (proposed): the width of the symbol's arrow shaft × 2 on all sides.
  • Icon: White symbol on red, as on artboard 6 of the brand file.

Colour

  • Red #B01624Symbol, the one accent; works as text on light paper (6.2:1) · CMYK 21 100 98 13
  • Black #000000Wordmark, text · CMYK 75 68 67 90
  • Dark Grey #2A2A2ADark panels · CMYK 71 64 64 66
  • Grey #999999Secondary, captions only · CMYK 43 35 35 1
  • Paper #F4F0EAWarm off-white paper (catalogue)

Red #B01624 is the brand red. The brand pack text says #801624; the swatch and the drawing say #B01624, and the swatch applies.

Type

18,000 BTU

Encode Sans Expanded · Headlines and figures · 600, 700, 900

Heat from the machine’s own cooling system.

Encode Sans · Running text · variable

The brand file names Amplitude Wide and Eurostile (Adobe Fonts, no server or redistribution rights). Encode Sans Expanded and Encode Sans are the open pair used in the catalogue.

Voice

  • The figure is the headline: 18,000 BTU.
  • Specs and fit are stated as facts. All copy is written for EMBERON.
  • Where a model year range differs between title and fitment list, the fitment list is right.

EMBERON is written in capitals, in the logo and in a sentence. No tagline is on file, so none is used. Positioning: Heat from the machine's own cooling system: up to 18,000 BTU, 0–125 CFM, fitted per machine, nothing visible once installed.

Files

Every mark as SVG. The guidelines PDFhas the full set with PNG and print PDF.

Logo

Symbol

Wordmark

Fonts: Encode Sans Expanded licence ·Encode Sans licence

Still to confirm

  • The brand file's business card shows emberonheaters.com; the domain in use is emberonpower.com.
  • Product images: one supplied photo carries another logo (EMBERON HEATERS with a red asterisk). Check every image before use.
  • Trademark: not documented in this folder.

David Rutström, Head of EMEA & B2B, Lionparts LLP · david.rutstrom@lionparts.com